At SOHO, education is at the heart of everything we do. We’re committed to constant growth—not just behind the chair, but as independent stylists building something bigger.

Each month, our team comes together for dedicated meetings where we share insights, ask questions, and support each other in growing both creatively and professionally. From product knowledge to business strategy, it’s a space to learn, connect, and evolve.

We also open our doors to outside stylists for inspiring in-salon events, hosting some of our favorite educators from across the industry. These sessions keep our entire community sharp, creative, and always ahead of the curve.