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Products We Love (& actually use)
We take pride in curating the best products—for our stylists and you. Every product on our shelves is hand-selected with care, intention, and real-world testing. If we don’t use it in our showers or styling stations, we won’t recommend it to you.
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We trust the classics but always keep an eye out for what’s next. That means we lean on tried-and-true brands that deliver consistent results while staying open to modern, forward-thinking formulas that help us grow with the industry.​
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Come by and chat with your stylist about the best products for your hair goals—we love sharing what we’ve learned, what we’re loving lately, and how you can get salon results at home.

BRANDS AT SOHO:





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